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New Product Launches and Expansions are the key Strategies Adopted by the Industry players to Achieve Growth in the Polyurethane Additives Market

New product launches and expansions are the key strategies adopted by industry players to achieve growth in the polyurethane additives market between 2016 and 2021. Development of cost-effective products and more innovative features led various manufacturers to focus on polyurethane additives, thus leading to an increase in its demand. These aspects have encouraged companies to adopt strategies such as new product launches, expansions, mergers & acquisitions, and agreements. Some of the key players, such as Covestro AG (Germany), BASF SE (Germany), The Dow Chemical Company (U.S.), and Huntsman International LLC (U.S.) have adopted these strategies to develop their businesses, globally. These strategies also accounted for a significant share of the overall growth strategies adopted by the players in the polyurethane additives market between 2014 and 2016.