LOVEFRESH Creates Affordable, Zero-Waste Soap By-Product for eco+amour

LOVEFRESH Creates Affordable, Zero-Waste Soap By-Product for eco+amour

LOVEFRESH partners with Toronto sustainable living boutique to offer 100% biodegradable laundry soap using post-production soap scraps

TORONTO, November 26, 2018–  In an effort to be more sustainable, Toronto-based beauty and home brand LOVEFRESH has created a zero-waste, post-production cleaning product for sustainable living boutique eco+amour. The 100% natural and biodegradable laundry and cleaning scrub is made from cold process soap scraps and has a light clean scent.

“Being sustainable in our daily operations is one of our top priorities at Lovefresh. We make  hundreds of soaps weekly so being able to repurpose the excess soap bits is a great achievement for us and consumers who want to shop sustainably,” says Stacey Davis, founder of LOVEFRESH. “We’re saving about 25 pounds of excess soap from going to waste by creating this cleaning and laundry solution.”

Sarah Marcus, founder of eco+amour says, “We’re always happy to collaborate with brands that value sustainability. We love that this product in particular is literally zero waste, biodegradable and waterway safe. Our customers come to our store expecting these kinds of products, and we love that in this case it’s all very Toronto local.”

The intro price for the laundry and cleaning solution is $0.01 per gram, which makes it a truly affordable cleaning option. Marcus adds, “The wonderful thing about selling a by-product is that we don’t have to mark it up like we do with regular merchandise. The ability to provide this quality product at an amazing price makes us very happy.”

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About eco + amour

eco + amour was founded by three women on a mission to inspire more people to shop sustainably by making it easy to refill eco-friendly beauty, self-care and home care essentials. Our motto is “every sustainable step matters”. It’s estimated the beauty industry accounts for 120 billion units of packaging each year, most of which is not recyclable. Imagine the difference we’ll make when refill becomes the norm.  eco + amour is located at 30 Bertrand Ave., Unit B106, Scarborough (nearest major intersection is Warden and Eglinton).

About LOVEFRESH

LOVEFRESH was founded by Stacey Davis on the premise that you could have beautiful, glowing skin using all-natural products, that would be as luxurious as they would be healthy for the body. What began as a “kitchen chemistry” experiment in Davis’ Toronto home soon evolved into the creation of a complete line of all natural, non-toxic and highly effective body care products – offering an “easy luxury” experience.

Media Contact: Julianne Robicheau, hello@ecoandamour.com, +1 (647) 948-9084

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